A fairly "gentle" one this, but that's kind of what's nice about it. As I always say, I like to think about the thought process behind these. Here I see a little old doddering chap who fixed watched his whole life through Coke bottle spectacles, having an honest little chuckle as he puts the sign up. It's heartwarming.
This little one, on the other hand is someone who thinks it's a banger, but has gone a bit overboard on semantics. I mean, a really good pun shouldn't require brackets, should it? We all get the gag love, and no-one thinks you own a shop wich sells air. The recession hasn't hit us that hard just yet!
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